billboard

  

Definitions (2)

1.Brief announcement (usually not more than 10 seconds long) identifying the sponsors. It is broadcast at the beginning and/or at the end of a sponsored radio or television program.
2.Large outdoor advertisement (usually 12 feet x 25 feet) for which rent is charged according to three factors: (1) the amount of traffic that passes its location, (2) its visibility, and (3) its size.

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