body copy

Popular Terms
Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the 'meat' of the communication. Usually a professional copywriter writes the body copy.

Use 'body copy' in a Sentence

The body copy of this ad is t bold enough, it needs to be more distinct so that it stands out from the graphics.
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The body copy was perfect and did not need to be altered however we were considering changing the head title.
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We had a wonderfully shiny logo turned in last Tuesday, but we're still waiting on Expert Copywriters, LLC to email the body copy to us.
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