body copy

  

Definition

Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the 'meat' of the communication. Usually a professional copywriter writes the body copy.

Use body copy in a sentence

  • The body copy of this ad is t bold enough, it needs to be more distinct so that it stands out from the graphics.

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  • The body copy was perfect and did not need to be altered however we were considering changing the head title.

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  • We had a wonderfully shiny logo turned in last Tuesday, but we're still waiting on Expert Copywriters, LLC to email the body copy to us.

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