body copy
Definition
Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the 'meat' of the communication. Usually a professional copywriter writes the body copy.
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body copy is in the Advertising, Marketing, & Sales and Printing, Packaging, & Publishing subjects.
body copy appears in the definitions of the following terms: copywriter, copy, body type and layout
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