bookend
Definition
In marketing, set of two matching or related commercials; one played at the beginning of a commercial break period, the other at its end. This technique aims to aid the listener's or viewer's recall of the advertised item.
Popular 'Advertising, Marketing, & Sales' Terms
bookend in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/bookend.html
