brainstorming

  

Definition

Process for generating creative ideas and solutions through intensive and freewheeling group discussion. Every participant is encouraged to think aloud and suggest as many ideas as possible, no matter seemingly how outlandish or bizarre. Analysis, discussion, or criticism of the aired ideas is allowed only when the brainstorming session is over and evaluation session begins. See also lateral thinking and nominal group technique.

Use brainstorming in a sentence

  • When things aren't going well you may need to hold a brainstorming session so that you can come up with ideas to fix the problems.

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  • The brainstorming engaged in by our intelligent and creative team resulted in many great ideas for the future of our firm.

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  • Before we started our film, we had to do some brainstorming with ideas to figure out the best story we wanted to tell.

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