brand awareness
Definition
Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.
email to a friend
print this definition
cite this definition
link to this page
brand awareness is in the Advertising, Marketing, & Sales subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/brand-awareness.html







