brand development index (BDI)

Popular Terms
Percentage of a brand's sales in a particular area in relation to the percentage of the country's population in that area. If a brand has 10 percent of sales, for example, in an area where the 20 percent of country's people live then its BDI in that area is 50 (10 x 100 รท 20). BDI indicates where significant groups of a brand's customers live and helps direct marketing efforts.

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