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brand development

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A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people within a geographic area. See also brand development index.
  • marketing

  • marketing conce...

  • distribution ch...

  • marketing strat...

  • product

  • receiving

  • marketing mix

  • market orientat...

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  • brand development index (BDI)


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