brand equity

  

Definition

A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands.

Use brand equity in a sentence

  • We invested in brand equity as we are thinking for the long term with regards to our presence in the market.

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  • They had a really good brand equity, which meant they would sell more due to the fact that they were well known and popular.

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  • Your brand equity can be the most important thing in your business as it will ensure a good reliable customer base.

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