brand equity |
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Definition
Brand's power derived from the goodwill and name recognition it has earned over time, and which translates into higher sales volume and higher profit margins against competing brands.
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brand equity is in the Advertising, Marketing, & Sales subject.
brand equity appears in the definition of the following term: brand building
This content can be found on the following page:
http://www.businessdictionary.com/definition/brand-equity.html







