brand identity

Popular Terms
The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.

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The brand identity of Under Armor, Inc. is known to most Americans; and is easily recognized by members of the military and law enforcement as a high quality product.
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You should try to have a strong brand identity so that people will always want to come back to your brand.
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As we design our new logo and pamphlets, we must remember how crucial a role they will play in our efforts to establish our brand identity in this new market.
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