brand image

  

Definition

The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience. See also corporate image.

Use brand image in a sentence

  • You need to always be aware of your brand image and what you need to do to make sure that it is as good as it can be.

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  • We had a brand image t maintain and if we did not live up to our name, then we would end up like that other place.

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  • You must always try to have the best brand image that you can so that people are proud to have your product.

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