brand loyalty



The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.

Use brand loyalty in a sentence

  • The brand loyalty of the customer base in the region was strong so we felt we were able to recover.

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  • As a result of his strong brand loyalty to BlackBerry, Phil has never purchased an iPhone, even though he knows that Apple offer better apps.

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  • You should hope that your customers will have a strong brand loyalty so they keep coming back to your product.

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