brand name
Definition
Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota.
brand name is in the Advertising, Marketing, & Sales subject.
brand name appears in the definitions of the following terms:
product franchising,
asset-led marketing,
price maintenance,
non-traditional balance sheet,
generic name,
actual product,
intellectual property,
brand,
manufacture,
captive import
and
brand name appears in the other term: brand name specification
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