brand name
Definition
Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota.
Featured Tip
How to Win a Standards Battle
The keys to winning a standardization battle are the ownership of assets; specifically, the installed base, the intellectual property rights, superior ability to innovate, first-mover advantages, superior manufacturing capability, and brand name and reputation.
News containing the term brand name
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