brand personality

Popular Terms
Human traits or characteristics associated with a specific brand name. Common characteristics or traits represented include uniqueness, sincerity, intellectualism, competence, excitement and sophistication. The brand personalities gives consumers something with which they can relate, effectively increasing brand awareness and popularity.

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We have developed our brand personality to connect with customers on a personal level so our brand is very memorable.
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We wanted to put a lot of brand personality into it because we knew that it would attract people and generate more income.
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You should try to have a great brand personality so that people will always have positives thoughts when they think of your company.
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