Online Business Dictionary

Follow Us on Facebook

Follow Us on Twitter

BusinessDictionary.com

brand promise

Definition

Benefits and experiences that marketing campaigns try to associate with a product in its current and prospective consumers' minds.

Related Videos

http://www.businessdictionary.com/definition/brand-promise.html

Nearby Terms

Popular 'Advertising, Marketing, & Sales' Terms

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z