brand strategy



Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.

Use brand strategy in a sentence

  • You need to have a good and well thought out brand strategy if you want to always be in the minds of your customers.

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  • For my meeting with the Chief Marketing Officer, I prepared a presentation that defined a brand strategy and my plans for increasing brand visibility and sales.

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  • Even with a strong product, marketing is always key. It takes a keen eye for business and a firm understanding of brand strategy in order to make even the most marketable product a hit.

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