brand definition

brand

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.

brand is in the Advertising, Marketing, & Sales subject.

brand appears in the definitions of the following terms: brand recognition, multi-brand strategy, brand strategy, advertising campaign, commercial wearout, market leader, brand values, market spoiler, chain-style business, leader pricing and

brand appears in the other terms: brand promise, individual branding, brand leader, manufacturer branding, brand mark, brand name, brand extension, brand image, brand loyalty management, branding and

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