branding
Definition
Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Mentioned in these definitions
Mentioned in these terms
Popular 'Advertising, Marketing, & Sales' Terms
branding in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/branding.html







