The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Use branding in a sentence

  • The company counted the branding campaign a success when their product became a household name and surveys indicated they had a loyal base of customers.

    3 people found this helpful
  • If your are starting a new company one of the most important things you can do is make sure to get the correct branding.

    11 people found this helpful
  • I really liked the branding that Joes's used on their bottles because it was a flower stamped right into the glass.

    8 people found this helpful
Show more usage examples...

Related Videos

Have a question about branding? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z