branding definition

branding

Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

branding is in the Advertising, Marketing, & Sales subject.

branding appears in the definition of the following term: line extension

branding appears in the other terms: corporate branding, combination branding, manufacturer branding, individual branding

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