broadcasting
Definition
Spreading an advertising message or signal over a wide area (or to all connected devices) without specific targeting. Unlike narrowcasting, broadcasting employs a shotgun approach in dissemination of information. See also multicasting and unicasting.
broadcasting is in the Data Management, Communications, & Networks and Information Science & Technology subjects.
broadcasting appears in the definitions of the following terms:
spot,
time segment,
amplitude modulation (AM),
across the board,
prime time,
Global System for Mobile Communications (GSM),
multicasting,
digital television,
sponsor,
push
and
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