bundling

  

Definitions (2)

1.Contracting: Practice of consolidating two or more smaller contracts into a single contract where the aggregate value or the size or nature of performance calls for a single award.
2.Marketing: Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices. Also called price bundling.

Use bundling in a sentence

  • You may want to try to package a few of your products together as a form of bundling to get greater overall profits.

    9 people found this helpful    
  • By bundling both premium cable television and high speed internet in a single package, the company was able to maintain high sales in both sectors.

    3 people found this helpful    
  • I considered setting up individual accounts for Cable, Internet and Phone service but found that I would spend 20% less each month by bundling them all together.

    9 people found this helpful    
Show more usage examples...

Related Videos




http://www.businessdictionary.com/definition/bundling.html

Have a question about bundling? Ask for help in the
Community
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z