bundling definition

bundling

Contracting: Practice of consolidating two or more smaller contracts into a single contract where the aggregate value or the size or nature of performance calls for a single award.

Marketing: Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices.

bundling is in the Advertising, Marketing, & Sales, Agreements & Contracts and Purchasing & Procurement subjects.

bundling appears in the definitions of the following terms: merchandising, premium offer, piggyback promotion, alternative, packaging, premium and price bundling

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