bundling

  

Definitions (2)

1. Contracting: Practice of consolidating two or more smaller contracts into a single contract where the aggregate value or the size or nature of performance calls for a single award.
2. Marketing: Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices. Also called price bundling.

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