Definitions (2)

1.Contracting: Practice of consolidating two or more smaller contracts into a single contract where the aggregate value or the size or nature of performance calls for a single award.
2.Marketing: Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices. Also called price bundling.

Use bundling in a sentence

  • You may want to try to package a few of your products together as a form of bundling to get greater overall profits.

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  • By bundling both premium cable television and high speed internet in a single package, the company was able to maintain high sales in both sectors.

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  • I considered setting up individual accounts for Cable, Internet and Phone service but found that I would spend 20% less each month by bundling them all together.

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