business portfolio

Definition

The collection of products and services provided by a company. Many businesses will engage in business portfolio analysis as part of their strategic planning efforts by categorizing the products they offer by relative competitive position and rate of sales growth.

Use business portfolio in a sentence

  • The business portfolio was quite extensive as the company had grown over the decades and now provides a variety of goods and services.

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  • I showed him our business portfolio that day and he could not have been more impressed with what he saw there.

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  • The business portfolio of the woman's company was useful to understand how competitive they could be while understanding new strategies to improve growth and sales.

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