business-to-business marketing (B2B marketing)

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The process by which businesses employ a multi-layered strategy consisting of web communications, email, media campaigns, and relationship management for the purpose of converting targeted business prospects into customers.

Use 'business-to-business marketing (B2B marketing)' in a Sentence

The business-to-business marketing strategy was mutually beneficial as each company advertised for the other company which helped both companies substantially.
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We were going to try some business-to-business marketing in order to test out how it worked and if it would help our company out.
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The records are starting to show a trend that our business-to-business marketing plan and budget is really paying off this year.
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