business-to-business marketing (B2B marketing)

Popular Terms
The process by which businesses employ a multi-layered strategy consisting of web communications, email, media campaigns, and relationship management for the purpose of converting targeted business prospects into customers.

Use 'business-to-business marketing (B2B marketing)' in a Sentence

The business-to-business marketing strategy was mutually beneficial as each company advertised for the other company which helped both companies substantially.
17 people found this helpful
We were going to try some business-to-business marketing in order to test out how it worked and if it would help our company out.
16 people found this helpful
The records are starting to show a trend that our business-to-business marketing plan and budget is really paying off this year.
14 people found this helpful

Email Print Embed