buying behavior
Definition
Purchase decision making pattern that is a complex amalgam of needs and desires, and is influenced by factors such as the consumer's (1) societal role (parent, spouse, worker, etc.), (2) social and cultural environment and norms, and (3) aspirations and inhibitions.
buying behavior is in the Advertising, Marketing, & Sales and Purchasing & Procurement subjects.
buying behavior appears in the definitions of the following terms: activities, interests, opinions (AIO), ACORN, marketing research, economic environment, consumer research and advertisement (ad)
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