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buying motives

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The combination of facts and the emotional state of a person that generates a feeling within them that they need to purchase an item, as well as the factors that influence their eventual choice of a particular product. The marketing team of a business will often strategically take into account key buying motives within a target consumer group in order to enhance sales of their product.
  • macro environme...

  • objective

  • corporate strat...

  • information

  • gap analysis

  • core competenci...

  • marketing strat...

  • market orientat...

  • external enviro...

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