call to action

  

Definition

Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here." A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.

Use call to action in a sentence

  • If you want to find out who really wants to move up in your company put out a call to action notice for your next project.

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  • Sometimes you will need to make a call to action to your workers and see who is ready to step up to the challenge

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  • I noticed that the advertisement was trying to use a technique called Call to Action all of the people that were watching the commercial.

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