campaign
Definition
Complete, planned course of action formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards, etc.
campaign is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
campaign appears in the definitions of the following terms:
slippage,
awareness,
logistics,
market reach,
Maslow's hierarchy of needs,
list broker,
advertising brief,
logistics support,
ACORN,
social marketing
and
campaign appears in these other terms: marketing campaign, sales campaign, advertising campaign
This content can be found on the following page:
http://www.businessdictionary.com/definition/campaign.html
email to a friend
print this definition
cite this definition
link to this page
