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In marketing, situation where the sales of a new (introduced as an extension of an established brand) or differently branded product eat into the sales of other products within the same line. If the total sales revenue of that product line increases, then the line extension is justifiable. However the danger of weakening the main brand remains.

Use 'cannibalism' in a Sentence

The independent documentary about cannibalism won many awards at the film festival, but also terrified many viewers due to its graphic nature.
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Sometimes in a business setting there will be a cannibalism where everyone is only out for themselves and the strong survive.
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I was afraid to go the island as a tourist because I had heard that some of the people there practiced cannibalism.
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