captive product
Definition
Item made specifically for use with another item, usually from the same manufacturer. For example, shaving blades for a razor, parts for a machine, software for a computer or operating system. Pricing of captive product is often based on a product-mix pricing strategy where a low mark-up is set for the companion main product (such as a razor or operating system) with a high mark-up for the supplies (such as blades or application software).
email to a friend
print this definition
cite this definition
link to this page
captive product is in the Advertising, Marketing, & Sales subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/captive-product.html