cash cow

Popular Terms
Well established brand, business unit, product, or service, that generates a large, regular, predictable, and positive cash flow. Cash cows are often 'milked' for developing, promoting, or supporting new or struggling counterparts. See also portfolio planning matrix.

Use 'cash cow' in a Sentence

We invested in a business that turned out to be a cash cow, providing a steady income because sales continually increased over time.
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Because of the cash cow status of the show, the creators are sure to take advantage and produce a second season, as well as license merchandise.
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They were a cash cow and made a lot of money, and I wanted my own business to be that big one day.
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