catch line
Definition
Simple and catchy phrase accompanying a logo or brand, that encapsulates a product's appeal or the mission of a firm and makes it more memorable. And which (when used consistently over a long period), becomes an important component of its identification or image. Also called slogan, strap line, or tag line.
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catch line is in the Advertising, Marketing, & Sales subject.
catch line appears in the definitions of the following terms: tag line, strap line and slogan
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