category management
Definition
Marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU). It is based on the concept that a marketing manager is better able to judge consumer buying patterns and market trends by focusing on the entire product category.
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category management is in the Advertising, Marketing, & Sales subject.
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http://www.businessdictionary.com/definition/category-management.html







