category management

Popular Terms
Marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU). It is based on the concept that a marketing manager is better able to judge consumer buying patterns and market trends by focusing on the entire product category.

Use 'category management' in a Sentence

After implementing category management, the grocery store now monitors the profitability of all canned soups as one unit rather than considering each brand on its own.
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You should have a good category management team on your side so that you can always know what to do next.
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Given our marketing agency's proven track record of superior category management, we believe the launch of your new product line will be in very capable hands.
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