celebrity endorsement

Definition

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products.

Use this term in a sentence

  • The celebrity endorsement we have with Chris Evans for our new line of men's athletic underwear is by far the best decision the company has made all year.

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  • You should try to get a celebrity endorsement that may get your product marketed to many new people over time.

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  • It was important for the new Prada shoes to receive the celebrity endorsement of Kim Kardashian before going on sale in the store.

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Notable Quotes

  • How to Build a Successful Business
    "The best way to build a successful business is to develop a product that Oprah Winfrey likes so much that she'll mention it on her show."
    - Tom Murcko

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