channel conflict

Popular Terms
Situation when a producer or supplier bypasses the normal channel of distribution and sells directly to the end user. Selling over the internet while maintaining a physical distribution network is an example of channel conflict. See also disintermediation.

Use 'channel conflict' in a Sentence

Many suppliers to the Walmart chain have specific contracts with the company to maintain a normal distribution organization in order to avoid a channel conflict which could alter Walmart's profits.
18 people found this helpful
Barnes & Nobles launch of their website caused no end of hair pulling over the channel conflict it inadvertently had created.
16 people found this helpful
The manufacturer decided that a channel conflict would allow them to maximize sales by allow consumers to purchase items directly from the factory.
15 people found this helpful

Email Print Embed