channel conflict
Definition
Situation when a producer or supplier bypasses the normal channel of distribution and sells directly to the end user. Selling over the internet while maintaining a physical distribution network is an example of channel conflict. See also disintermediation.
email to a friend
print this definition
cite this definition
link to this page
channel conflict is in the Advertising, Marketing, & Sales and Distribution & Logistics subjects.
channel conflict appears in the definition of the following term: vertical market system (VMS)
This content can be found on the following page:
http://www.businessdictionary.com/definition/channel-conflict.html