channel management

  

Definition

The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.

Use channel management in a sentence

  • You need to be able to have good channel management throughout your workplace so that everyone has good leadership working for them.

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  • We had a good channel management technique and it made it a lot easier to watch t.v. and browse the channels.

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  • You need to have good channel management in your workplace so that there are always people for your employees to turn to.

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