channel management

  

Definition

The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.

Related Videos




http://www.businessdictionary.com/definition/channel-management.html

Have a question about channel management? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z