channel sales

Definition

A method of distribution used by a business to sell its products, usually by dividing its sales force into groups that focus on different selling conduits. For example, a company might implement a channel sales strategy to sell its product via an in house sales force, dealers, retailers or by direct marketing.

Use channel sales in a sentence

  • The channel sales were very high that week and that made everyone wonder what had happened and how it happened.

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  • You say pyramid scheme and illegal, I say channel sales and massive amounts of profit! We'll let the government sort out who's right.

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  • You can try using a channel sales strategy if you think that will help you to increase your total profits for your business.

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