Attrition or turnover of customers of a business or users of a service. In the new economy (which provides unprecedented choice, and instant and global access to products and information) churn rate determines business earnings and growth. A firm has to earn and re-earn every day the loyalty of its customers.

Use churn in a sentence

  • Previous years had been fairly steady and predictable in terms of customer activity, but this current shopping season was showing a disturbing amount of churn, so much so that management was desperate to find out the reason for the upheaval.

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  • Sometimes your business will feel like it is in a constant state of churn and that is fine as long as new customers keep coming.

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  • I wanted to look into the businesses churn rate, not only because it would help me for the economics test I would be taking, but to see how many customers they currently had compared to the past.

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