cold calling



(1) Visiting a prospect (who may not know the visitor) without a prior appointment. (2) Calling a prospect (who does not know the caller) for a sales appointment. Called also cold canvassing. (3) Making unsolicited phone calls to strangers, usually to generate a sale or seek a donation. Such practices are illegal in several countries.

Use cold calling in a sentence

  • I decided to initiate a cold calling with the company, which meant I would be calling them for the first time.

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  • If you are having a hard time selling your product and have tried all other options you may have to resort to cold calling.

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  • We suggested the individual engage in cold calling as a way to find new clients as we new our product would be in demand.

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