commodity

Reasonably homogenous good or material, bought and sold freely as an article of commerce. Commodities include agricultural products, fuels, metals, etc., and are traded in bulk on a commodity exchange or on spot market.

Your company's added value is the size of the pie minus the size the pie would be if your company didn't exist. Makers of interchangeable commodity products have almost no added value. If your company is the only one which I currently doing something, you may have a lot of value. If your company is the only one capable of doing something, you may have even more value.

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