communication channel



A medium through which a message is transmitted to its intended audience, such as print media or broadcast (electronic) media.

Use this term in a sentence

  • There are many more communication channels today than there were 50 years ago, where print, tv and radio were the main vehicles.

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  • The communication channel we decided to use was email because we had a subscriber base that was already interested in our product.

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  • The marketing tem was split at which way to get their message accross to the largest audience, one group though the best communication channel would be television, while the other believed social media would work the best.

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