competitive advantage

  

Definition

A superiority gained by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to the opportunities.

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How a Weak US Dollar Can be Good

When the U.S. dollar is weak, U.S. manufacturers have a competitive advantage -- they don't have to lower prices on exports to boost sales and capture market share overseas. Just by keeping prices ste ... Read more

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