competitive advantage
Definition
Superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to the opportunities.
Mentioned in these definitions
Mentioned in these terms
Popular 'Advertising, Marketing, & Sales' Terms
competitive advantage in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/competitive-advantage.html







