competitive analysis



Assessment of the difference between a firm's performance and that of its competitors, and detection and examination of the factors that cause the difference.

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  • The company's management has decided to no longer use customer service personnel from India after reviewing the latest competitive analysis which made it clear that customers prefer the competitor's U.S. based customer service.

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  • The firm was undergoing a competitive analysis to improve its ability to compete with rivals in their field to increase sales and market share.

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  • The competitive analysis indicated key success factors were determining the profitability of the market participants in the specific region with high demand.

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