competitive landscape


A form of analysis that helps a business identify its primary online and offline rivals. For example, a competitive landscape analysis might start with an attempt to identify and understand competitors, followed by an analysis of their strengths and weaknesses and how the target business can improve upon what its competition is doing.

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  • Today there are so many sources of social media that it is important to take a look at the competitive landscape when starting up a new venture in this area to improve on what is already out there.

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  • You need to understand how the competitive landscape of the business world will affect the ways that you work with others.

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  • The competitive landscape was something to look out for and it made us really nervous to work with other companies.

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