competitive parity method definition

competitive parity method

Advertising-expense budgeting method based on what a brand's or firm's competitors are estimated to be spending. This method assumes the other firms have the same marketing objectives and know what they are doing. See also adaptive control method, affordable method, objectives and task method, and percentage of sales method.

competitive parity method is in the Accounting & Auditing and Advertising, Marketing, & Sales subjects.

competitive parity method appears in the definitions of the following terms: advertising appropriation methods, adaptive control method, affordable method, objectives and task method and percentage of sales method

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