competitive strategy

  

Definition

Long-term action plan that is devised to help a company gain a competitive advantage over its rival. This type of strategy is often used in advertising campaigns by somehow discrediting the competition's product or service. Competitive strategies are essential to companies competing in markets that are heavily saturated with alternatives for consumers.

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  • MANY PEOPLE THAT PURSUE HEADING INTO A MARKET THAT IS FLOODED WITH COMPETITORS, FAIL TO REALIZE THAT YOU MUST OBTAIN COMPETITIVE STRATEGY TO STAY UP TO SPEED WITH THIS EVERCHANGING MARKET.

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  • We did not have a very good competitive strategy and just kind of went in like chickens with our heads cut off.

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  • You need to come up with a strong competitive strategy so that you are prepared to get things done the right way.

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