complementary products pricing
Definition
Method in which one of the complementary products (shaving razor, for example) is priced to achieve maximum sales volume, (without cost or profit considerations) to stimulate the demand for the other product (razor blades). The objective is to generate a level of profit that adequately covers losses sustained by the first product.
complementary products pricing is in the Advertising, Marketing, & Sales and Economics, Politics, & Society subjects.
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