concept selling
Definition
A type of marketing that uses the idea that consumers left to their own devices are unlikely to purchase a particular product. The concept selling approach is often advanced by a business as a justification for being especially aggressive in their marketing campaigns to promote sales.
Related Articles
- ECN's and Online, Day and Active Trading *
- The Economy: From Boom to Recession *
- Cash Flow Statements Explained *
- Figuring out the Best Car Type for You *
- "Sell Covered Call" Option Investment Strategy *
- Introduction to Inflation and its Impact *
- Installment Sale *
- Bankruptcies: Advantages, Disadvantages and Different Types *
Related Videos
http://www.businessdictionary.com/definition/concept-selling.html
