concept test |
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Definition
Stage in product development process where a detailed description of a product (and of its attributes and benefits) is presented to prospective customers or users, to assess their attitudes and intentions toward the product. See also concept optimization.
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concept test is in the Advertising, Marketing, & Sales and Industries, Manufacturing, & Technology subjects.
concept test appears in these other term: concept testing
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http://www.businessdictionary.com/definition/concept-test.html