concept

  

Definitions (3)

1.Advertising: A briefly stated clear idea around which an ad or marketing campaign is organized.
2.Product development: A clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers.
3.The reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Examples of concepts include the design for a new automobile or the pitch behind an advertising campaign.

Use concept in a sentence

  • He thought that the new concept the company had chosen to display in its television ad campaign for the new year was a little over the top.

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  • The employee had to describe the concept of his game to the investors that were going to fund the project if they decided that the game was a good investment and would give a good return.

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  • The concept taught everyone that there were new ways that they could complete their jobs that they had never herd of.

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