Click here to add us to your favorites




concept

Definition 1

Advertising: Briefly stated clear idea around which an ad or marketing campaign is organized.

Definition 2

Product development: Clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers.

Definition 3

The reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Examples of concepts include the design for a new automobile or the pitch behind an advertising campaign.

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z