concept
Definition 1
Advertising: Briefly stated clear idea around which an ad or marketing campaign is organized.
Definition 2
Product development: Clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers.
Definition 3
The reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Examples of concepts include the design for a new automobile or the pitch behind an advertising campaign.
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