conjoint analysis

Popular Terms
Market research technique in which consumers make trade offs between two or more features and benefits of a product on a scale ranging from 'Most Preferred' to 'Least Preferred.' coupled with techniques such as simulation analysis, conjoint analysis helps in evaluation of different pricing points.

Use 'conjoint analysis' in a Sentence

You need to figure out the best way to proceed in a conjoint analysis and make sure to follow through with it.
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The conjoint analysis provided us with specific data that we desired as we wanted to get inside the minds of our customers.
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I was pleased with the conjoint analysis because I got to see the customers working with products and wanting to buy them.
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