consumer decision making definition

consumer decision making

Process by which (1) consumers identify their needs, (2) collect information, (3) evaluate alternatives, and (4) make the purchase decision. These actions are determined by psychological and economical factors, and are influenced by environmental factors such as cultural, group, and social values.

consumer decision making is in the Advertising, Marketing, & Sales subject.

consumer decision making appears in the definition of the following term: consumer buying behavior

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