Definition
Assembling a database of consumer shopping habits, life styles, motivations, preferences, demographics, and psychographics.
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Nearby Terms
- consumer price index (CPI)
- Consumer Price Index for all Urban Consumers (CPI-U)
- Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W)
- consumer price inflation
- consumer product
- Consumer Product Safety Commission
- consumer profiling
- consumer promotion
- consumer protection laws
- consumer reporting agency
- consumer reports
- consumer research
- consumer rights
Popular 'Advertising, Marketing, & Sales' Terms
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